The magazine shows off the latest fashions and trends for the cheapest prices in stores all over London. My favorite section would have to be High Street Hottest featuring the latest looks for a few selected popular stores including Urban Outfitters, Miss Selfridge, Top Shop, Zara, and Primark, to name a few.
In the issue for the week of March 9th, LOOK features a section titled "On-Trend Spring Outfits From 15 Pounds!" This is the type of thing that American magazines are missing, with the key fact being that everything on these pages are actually trendy and cute. (I'm sorry but Vogue features too many name brands while Nylon shows off styles NOT found in Indiana.)
Anyways. With these trendy spring fashions, one theme can be found in all of the sections and it screams 80s! Bright colors, bold florals, animal print, jumpsuits, tight-fitting minis, acid-wash, and volume tulip skirts seem to be all the craze. When I was in Top Shop recently, the same could be said. I saw everything mentioned as the newest fashions in LOOK.
I'm confident in saying that America is not ready for this.
Even friends on this trip keep saying,
"I love this dress and I could totally wear it here, but all my friends would make fun of me back home."Thats when I want to say,
"But then you can start the trend along your friends! How can they not see that as exciting!?"Basically what I'm trying to say is that:
1. London is a lot more fashionable with trends than the US
2. Fashion magazines cater to all types of people living in London
3. Its time for the 80s revival
4. I wish people would become more confident in what they wear. If you like it, wear it!
(Audrey, sorry I have been a bit behind on my journals. It has been a little hectic with our spring break and not having internet. Everything is back to normal though and by this weekend I will be back on track with them.)
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