Free Press!

As the clock ticks 4, the busy Londoners can expect to wait a little longer than usual while transporting through the Underground.
No need to fear though, let the London Paper or the London Lite take away time to waste.

Inside this free paper handed out daily outside all tube stations contains news articles, daily sudoku, and a section featuring the latest fashions. What great free press for all the stores which make it into these papers!

Millions of residents flip through these pages daily. Its always so interesting for me to look at the fashion section because they do offer such excellent insight for an average person. Its not only targeted towards women though which I think is great. I've already realized that men dress a lot better here in UK than in the US but I love seeing that they are interested in fashion as much (well maybe not that far) as women.
Some days they will have stuff for women, men, work attire, beach, going out, you name it, they will cover it. A wide array of stores are used as well.
The last London Paper I looked at featured office attire. Included was a variety of pictures showing off great finds for work. Prices ranged from 30 pounds to 199 pounds and stores included places like Marks & Spencer, Jaeger, and Dorthy Perkins where you can find on any major street such as Oxford.

I think having papers and fashion sections like these encourage people to go out and get the latest fashion which is a good way for stores to get free advertisement.